Miramar Pembroke Pines Regional Chamber of Commerce
  • About
    • About the Chamber
    • Board of Directors
    • Trustees & Chairman's Circle
    • FAQs
    • Staff
    • Contact
  • Calendars
    • Chamber Events
    • Member Events
    • Community Events
  • Membership
    • Why Join
    • Membership Application
    • Testimonials
    • Investment Levels
    • Business Directory
    • Member Login
  • Programs
    • Signature Events >
      • Sip & Taste
      • Breakfast
      • Net @ Nite
      • Happy Hour
      • NonProfits
      • Senior Health
      • Golf
      • Women in Business
      • Pinnacle
      • Holiday
      • Home Fair
    • Affinity Programs
    • Marketing
    • Ribbon Cuttings
    • Scholarships
  • Involvement
    • Committees
    • Referral Groups >
      • Power Partners
      • Nexus
    • Ambassadors
    • Speakers
  • Business
    • Development Resources
    • Broward Scorecard
    • Permits
    • Bids
    • Veterans
    • Health
    • Disaster Preparedness
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Elected Officials
    • Voting
  • Community
    • Community Calendar
    • Submit an Event
    • City of Miramar
    • City of Pembroke Pines
    • Why Here?
    • Relocation
  • News
    • Blog
    • Job Bank
    • Coupons
    • Press Releases

Chamber Blog

How to Build a Tribe for Your Business

5/18/2020

0 Comments

 
Picture
​Have you ever noticed that there are influencers on social media who mention an item and no sooner than they do it sells out? The cynical side of me believes there are certain people out there who could talk about how chic dust bunnies are and suddenly there'd be a host of people growing their own dust bunnies like they were chia pets.
 
But it takes a special personality, doesn't it?

​Maybe when all business dealings were in-person. But now that a lot of them are online, it doesn't take an over-the-top personality to cultivate a tribe. In fact, you cannot only do it easily for yourself and your business, but the pandemic is the perfect time to start building your tribe if you don't already have one.
 
What Is a Tribe? Why Do You Need One?
If you have a lot of time on your hands--and you don't even need that much, it's a quick read--you need to look into the book on the topic by Seth Godin. But assuming you want the abbreviated version…
 
A tribe is your group of people that you have influence with.
 
A tribe is not a specific number of followers. A tribe is measured by level of activity. For instance, if you know a preteen on Instagram they may shout excitedly every time someone follows them or likes their picture. In fact, you may be surprised at the amount of emotional energy they can spend caring about an emoji. For most preteens, this is proof that someone likes them and they get validation from that. As a business owner, you should be past that type of ego enforcement. Instead, you want sales.
 
After all, likes aren't going to pay your rent.
 
So for you, a tribe is an active group of people who are interested in what you're posting and will act on suggestions you make. Tribes are the basis for influencer marketing. If you want more sales, you need to develop a tribe. When you do, they will help you with word of mouth marketing.
 
Ways to Build Your Tribe
COVID has prevented us from doing a lot of things recently. But hopefully what it has done has helped you become more engaged with your audience on social media. Ideally, you've used this time to start connecting with customers and potential customers. If not, here are a couple of ideas you could be doing to build your tribe:

  • Go where your audience is. Figure out where they are on social media. If you don't have accounts on those platforms, create them. If you have accounts that are no longer working for you and helping you connect, spend your conversation time elsewhere.
  • Start following and commenting. You can post really incredible stuff on social media but you're assuming that the platform is showing your content to the people you most want to see it. Unless you're paying for the views, that's not always happening. However, if you comment on posts, you're guaranteed the owner of the account will see it. Just make sure that when you do you are adding to the conversation and not simply trying to sell.
  • Be transparent. Don't lie about who you are. Be open and honest.
  • Be friendly and encouraging. People are drawn to a positive attitude and will avoid those who constantly complain. Be a bright light in the darkness. However,…
  • Be real. While being positive is a good thing, you don't want to appear fake. Share your struggles. But also share your plan for overcoming them. Show people that you're human and ask them if they've ever had the same struggles. You might be surprised by the kind of way people open up.
  • Listen and interact. When people do open up, do a little more than just liking their comment. Look to continue the conversation by asking them a question or reflect on their feelings and show them the empathy they are likely hoping for.
  • Be you for the business. People find it easier to interact and connect with other people. Whenever you're interacting on social media or posting blog posts, do so as an individual, not as a logo. If you want to use your business logo and name that's fine. But make sure when you're doing so that you give them your name too.
 
If this type of advice sounds familiar it's probably because building a tribe for your business is similar to being a good friend. You want to be yourself and share the challenges and joys you have in life. Share your stories. Ask to hear theirs. These types of actions can have a very solidifying effect on your budding relationship. And a strong relationship will mean more revenue through word of mouth marketing in the future.
 
 
 
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so. 
Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.
 

0 Comments



Leave a Reply.

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    March 2022
    January 2022
    December 2021
    November 2021
    September 2021
    August 2021
    June 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    October 2019

    Categories

    All
    Business
    Chamber
    Chamber Membership
    Communication
    Coronavirus
    Crisis Management
    Customer
    Cybersecurity
    Diversity
    Economy
    Employee
    Facebook
    Google
    Habits
    Health
    Hiring
    Holiday
    Holiday Season
    How To
    Instagram
    Kindness
    Legacy Building
    Marketing
    Millennial
    Newsletter
    New Year
    New Years
    New Years Resolutions
    Online Course
    Political
    Product
    Professional Development
    Protests
    Reasons To Join Chamber
    Recover
    Relax
    Restaurants
    Return On Investment
    Sales
    SEO: Search Engine Optimization
    Small Business
    SMS Messaging
    Social Media
    Stand Out
    Success
    Successful
    Tribe
    Video
    Video Conference
    Website
    Website: Holiday
    Work From Home
    Workplace
    YELP

    RSS Feed

Copyright Miramar Pembroke Pines Regional Chamber of Commerce.  All Rights Reserved.
15800 Pines Boulevard, Suite 313  |  Pembroke Pines, FL 33027
Phone: (954) 432-9808 | info@miramarpembrokepines.org | sitemap | privacy
MemberClicks
  • About
    • About the Chamber
    • Board of Directors
    • Trustees & Chairman's Circle
    • FAQs
    • Staff
    • Contact
  • Calendars
    • Chamber Events
    • Member Events
    • Community Events
  • Membership
    • Why Join
    • Membership Application
    • Testimonials
    • Investment Levels
    • Business Directory
    • Member Login
  • Programs
    • Signature Events >
      • Sip & Taste
      • Breakfast
      • Net @ Nite
      • Happy Hour
      • NonProfits
      • Senior Health
      • Golf
      • Women in Business
      • Pinnacle
      • Holiday
      • Home Fair
    • Affinity Programs
    • Marketing
    • Ribbon Cuttings
    • Scholarships
  • Involvement
    • Committees
    • Referral Groups >
      • Power Partners
      • Nexus
    • Ambassadors
    • Speakers
  • Business
    • Development Resources
    • Broward Scorecard
    • Permits
    • Bids
    • Veterans
    • Health
    • Disaster Preparedness
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Elected Officials
    • Voting
  • Community
    • Community Calendar
    • Submit an Event
    • City of Miramar
    • City of Pembroke Pines
    • Why Here?
    • Relocation
  • News
    • Blog
    • Job Bank
    • Coupons
    • Press Releases