Miramar Pembroke Pines Regional Chamber of Commerce
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Chamber Blog

Building a Fanatical Following with Email

2/28/2025

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For many small businesses, email marketing is all about promotions and sales. But the most successful businesses know that an email list is more than just a sales tool—it’s a way to build relationships, create trust, and foster a sense of community without the concerns of a platform shutdown. 

By shifting your focus from transactions to connections, you can turn one-time customers into long-term brand advocates.  

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How to Win at Content with AI

1/3/2025

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AI is one of the most efficient tools we’ve seen since the advent of the computer. But if you’re using it to generate content and then just copying and pasting, you’re missing out. And that kind of “laziness” could be costing you customers. 

Here’s how a couple of quick edits can bring your AI-generated content from meh to aaaamazing.
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First, we’re going to assume you can write a good solid prompt. Telling AI what role you want it to have (you are a brilliant small business owner, for example), who your audience is, what kind of content you’re looking for, and what tone you want, is essential to getting a solid first draft. 

Here’s what you do from there to create non-robot-like narratives and articles.
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How Being the Bearer of Good News Can Be a Boon for Business

11/22/2024

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​If you’re like many of us, you may have decided that watching the news is not in your mental health’s best interest. From angry rants to misinformation, it’s difficult to understand the benefits these days. That’s why focusing on positivity and feel-good stories can help your business stand out and create a sense of connection with your audience.
 
But what kind of “feel good” content can you provide? 
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10 Unique Ways to Get More Email Subscribers

11/15/2024

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​If you’re like most businesspeople, finding ways to get names on your emailing list can be exhausting. We all want tons of fans and followers. There’s value behind a list of people who are interested in what you offer. Most businesses start their list with people they know. But if you want to turn your email list into marketing gold, you need to get strangers (who will become potential customers) interested in you. That’s no easy task.
 
It’s the kind of activity that most of us avoid because the thought of it seems so overwhelming.
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Fast-Track Trust: How to Win Customers Quickly

10/4/2024

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​Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless options for consumers, can be hard. Establishing credibility and rapport takes time and effort. (It’s the one thing you can’t buy at Costco.) But strategic actions can accelerate trust building. By focusing on transparency, communication, and consistently exceeding expectations, you can cultivate trust quickly and effectively. If you want to build trust with current and potential customers, check out these important values.
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How to Get More Love for Your Business on Social Media

9/7/2024

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Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal.
 
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them?
 
When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that.  ​
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Digital Etiquette Tips for an Online World

8/10/2024

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​Internetting ain’t easy. There are all sorts of digital quagmires we get ourselves into putting words onto a screen and hitting send or post. It’s a tricky time navigating communication across the digital world. Since Emily Post is busy sorting out which fork goes where, it’s time we turn to her predecessor “Emily Posted,” your digital etiquette guru. Here are her top suggestions for better relationships in the virtual world.
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Small Business Season’s Secret Weapon: Email

11/29/2021

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​Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long. You just need a couple of great ideas, an email marketing tool (like MailChimp or Constant Contact), and of course an email list.
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5 Ways to Communicate Difficult Business Messages

6/29/2020

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​If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages.
 
But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.

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Copyright Miramar Pembroke Pines Regional Chamber of Commerce.  All Rights Reserved.
3150 SW 145 Avenue, Suite 315  |  Miramar, FL 33027
Phone: (954) 432-9808 | [email protected] | sitemap | privacy
MemberClicks
  • About
    • About the Chamber
    • Board of Directors
    • Trustees & Chairman's Circle
    • FAQs
    • Staff
    • Contact
  • Calendars
    • Chamber Events
    • Member Events
    • Community Events
  • Membership
    • Why Join
    • Membership Application
    • Investment Levels
    • Business Directory
    • Member Login
  • Programs
    • Signature Events >
      • Monthly Events
      • NonProfits
      • Senior Health
      • Women in Business
      • Pinnacle
      • Sip & Taste
      • Holiday
      • Home Fair
    • Affinity Programs
    • Marketing
    • Ribbon Cuttings
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  • Involvement
    • Committees
    • Referral Groups >
      • Power Partners
      • Nexus
    • Ambassadors
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  • Business
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    • Broward Scorecard
    • Permits
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    • Veterans
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    • Certificates of Origin
  • Advocacy
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    • City of Miramar
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    • Why Here?
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  • News
    • 2024 Community Guide
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