For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision.
And that’s what businesses have been focused on.
But your social networks need to be doing double duty now.
Yes, attracting new customers is important but there’s another great need right now—employees. You need to attract people to work with you and retain those you currently have.
Social media is an incredibly strong way to do this.
Consider the following types of posts to help you be seen as an employer of choice.