For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision.
And that’s what businesses have been focused on.
But your social networks need to be doing double duty now.
Yes, attracting new customers is important but there’s another great need right now—employees. You need to attract people to work with you and retain those you currently have.
Social media is an incredibly strong way to do this.
Consider the following types of posts to help you be seen as an employer of choice.
When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business.
If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you were getting.
But let's face it, people were bored or they were stressed. Either way, they were looking for an outlet and entertainment. Some wanted to use this time as a way to advance themselves professionally and they launched into all sorts of personal development. But months in, you're likely seeing a drop off in participation, shares, and interactions.
In most cases, it's fatigue. People are tired of the same old chatter.
So how do you get their attention again?
You do so by altering your patterns of communication and working on what you share. Here are several ideas that can help jump-start your business posts whether it be on your blog or on social media.
How To Turn Social Media Into Business Media
Wondering how transform social media sites like Facebook, Instagram, and Twitter into powerful marketing tools for your business?
If you're like most small-to-medium business owners, you know that your clients, customers, and prospects are already spending a significant amount of their day browsing through their social media feeds, but did you know exactly how much time?
Recent studies reveal that the average American consumer spends about 5 hours per day on their mobile device, and half that screen time involves social media sites. This makes social media an obvious place to focus your marketing efforts, however, chances are good you either don't have the time or the know-how it takes to manage multiple social media feeds - that's where automation can help.