​Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal.
 
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them?
 
When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that.  

Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal.
 
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them?
 
When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that.  ​

​Internetting ain’t easy. There are all sorts of digital quagmires we get ourselves into putting words onto a screen and hitting send or post. It’s a tricky time navigating communication across the digital world. Since Emily Post is busy sorting out which fork goes where, it’s time we turn to her predecessor “Emily Posted,” your digital etiquette guru. Here are her top suggestions for better relationships in the virtual world.

​From Thanksgiving to Christmas there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing.

​For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision.
 
And that’s what businesses have been focused on.
 
But your social networks need to be doing double duty now.

​Yes, attracting new customers is important but there’s another great need right now—employees. You need to attract people to work with you and retain those you currently have.
 
Social media is an incredibly strong way to do this.
 
Consider the following types of posts to help you be seen as an employer of choice.

​When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business.

​If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you were getting.
 
But let's face it, people were bored or they were stressed. Either way, they were looking for an outlet and entertainment. Some wanted to use this time as a way to advance themselves professionally and they launched into all sorts of personal development. But months in, you're likely seeing a drop off in participation, shares, and interactions.
 
 Why?
 
In most cases, it's fatigue. People are tired of the same old chatter.
 
So how do you get their attention again?
 
You do so by altering your patterns of communication and working on what you share. Here are several ideas that can help jump-start your business posts whether it be on your blog or on social media.

Wondering how transform social media sites like Facebook, Instagram, and Twitter into powerful marketing tools for your business?

If you're like most small-to-medium business owners, you know that your clients, customers, and prospects are already spending a significant amount of their day browsing through their social media feeds, but did you know exactly how much time?

​Recent studies reveal that the average American consumer spends about 5 hours per day on their mobile device, and half that screen time involves social media sites. This makes social media an obvious place to focus your marketing efforts, however, chances are good you either don't have the time or the know-how it takes to manage multiple social media feeds - that's where automation can help.