​For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision.
 
And that’s what businesses have been focused on.
 
But your social networks need to be doing double duty now.

​Yes, attracting new customers is important but there’s another great need right now—employees. You need to attract people to work with you and retain those you currently have.
 
Social media is an incredibly strong way to do this.
 
Consider the following types of posts to help you be seen as an employer of choice.

​The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are demanding and loud. Customers vow not to return. It makes for a bad situation for everyone.
 
So what can you do to ensure it doesn’t happen in your business?
 
Dealing with angry people during a staffing shortage is not easy, especially since one problem creates the other. People are angry because they have to wait. People have to wait because you are short staffed. No one wants to work in an environment filled with angry people.
 
Here are some things you can do to diffuse the situation.

​Let’s face it. You can’t throw a rock these days without hitting a help wanted sign. If someone wants to work, there is little stopping them on the employer side. (There may be things like childcare or scheduling on the employee’s side but that’s another article.)
 
If you’re running ads along with all the other employers out there, you’re at the mercy of their budgets—and if they have a larger one than you—they may be able to get their wanted ads in more effective places more often. A sign in your place of business can also be effective but only if the right person passes your place. To stand out in this employee’s market, you need to get creative.

​There's been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it's not your business that needs to pivot. it might be something you've been thinking about doing professionally.
 
If you want to switch industries and you have little to no experience, here are some tips that can help you pivot professionally.

​If you’re a chamber member, you may not give a lot of thought as to what that means for your employees but there are a lot of benefits for them as well.

​Most employees think of reviews as the sand in their bathing suit. Sure, it comes with a benefit (a day at the beach or, in this case, a great job) but it can be incredibly annoying. Add in a global pandemic and you may be thinking it’s best to just skip them this year.
 
You couldn’t be more wrong.
 
Skipping a mid-year review only adds to your employees’ potential feeling of disconnection. Now, more than ever, you need to ensure your employees feel a strong allegiance to your company and are well-positioned for continued success. Mid-year reviews help you accomplish both of these things and more.