The world is full of gurus who will tell you to set some goals, drive action, make it happen. And that’s good advice.
But just because you can, doesn’t always mean you should.
Launching a new product or service is not something you want to do because you had a wild idea one morning over coffee or in the shower. There’s a lot more that goes into the launching of that product or service. But research and development can be pricey.
What if you have a business idea you want to run with but don’t have the money to hire someone to crunch numbers and present data? Should you launch without it? If you do, that could prove to be even more costly.
So how can you test an idea without a huge investment?
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