​ Hey there, busy members!
 
We see you. You're juggling inventory, payroll, marketing... the list never ends. And we keep sending emails about events you don’t have time to attend, right? While these events can be incredible opportunities to learn and grow professionally, we understand that “getting together” isn’t in everybody’s calendar. But that doesn’t mean you can’t get solid return on investment when it comes to your chamber membership. Even if you're busier than an internet troll during election time, there are plenty of ways to squeeze every drop of value out of your membership.

​If you spent any time on the Interwebs a year or so ago, you likely saw/heard the phrase “Okay, Boomer.” It was meant as a derogatory statement and used frequently by members of Gen Y and Gen Z all over Tic Toc and Instagram. It showed a dislike of following in their parents’ or grandparents’ footsteps. The memes and videos made fun of that generation for a lack of understanding and attributed much of what is wrong now with them.
 
In that light, chamber membership may be a hard sell to Millennials--and when they get old enough to join--Gen Zers. They may naturally see the chamber as an organization that Boomers join, not a place for young people who are taking on the world. But chamber membership makes a lot of sense for these younger generations once they understand the true reason and value behind the chamber.
 
The following is an article you can share with them to help convey the benefits behind membership.

If you have a brick-and-mortar location, chances are you're doing some sort of decorating for the holidays. Even if you don't celebrate, it's likely your customers do so in order to spread the holiday cheer you get festive.
 
The same should be true of your website. While you don't need to decorate per se, you do need to prepare for holiday traffic. Even if what you do or sell has nothing to do with Christmas, people often turn to the internet or online solutions during the holiday season. Plus, if you run a business that helps people prepare for the holidays, even if just peripherally, you want to make sure your website is ready. Here's how you can go about doing that: