As the palm fronds turn golden and the air gets a tad cooler, Halloween offers businesses a bewitching opportunity to embrace the spirit of the season and boost customer engagement. With a little creativity and a dash of spooky flair, you can draw crowds and appeal to your ideal customers. Here are some spooktacular Halloween-inspired ideas to help your small business shine during this spine-tingling season.
One note of caution: as in all marketing activities, it’s important to know your audience. A scary phantasma, for instance, would likely not appeal to small children just as talk of witches and devils may upset some adults. It’s important to understand your customers and celebrate accordingly.
Now, let’s get on with a ghostly good time.
Maybe you read this title and thought: I don’t have time to read that. I’m too stressed! If you are, take a moment and read this anyway. If you can cut down on your stress levels not only are you less likely to get ill this holiday season, you’ll enjoy it more.
Come on. It will only take 3 minutes. Think of it as an investment in your business.
Stress is almost inevitable during the holiday. And businesses that do large sales during this time will either be stressed because they’re doing a great amount or they’ll worry because they’re not doing enough. Don’t run yourself down and risk injury or sickness. If you’re sick or exhausted, you’ll only be more stressed. Try these tips for reducing stress instead.