You know the old adage, “It takes money to make money”? While that may be true, marketing and advertising don’t have to cost a fortune. In fact, some of the most effective ways to get your business noticed are either free or surprisingly affordable (especially with the technology available). Whether you’re just getting started or trying to grow on a tight budget, here are 15 creative and cost-effective ideas to boost your visibility and draw in customers.
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Spring is a season of rejuvenation, growth, and vibrant energy. After winter, most people are thrilled to be outdoors and thinking about warmer weather. It’s a time for us all to come out of sleepy hibernation and explore our areas.
Spring is also the perfect time for you to connect with your customers, boost employee morale, and inject fresh life into your operations. Here are a few fun ideas to celebrate the spirit of spring: There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you watch the entire way through because it’s evocative and makes you feel something. You hardly even notice that they’re selling a vehicle, but you buy into the lifestyle presented, which is Jeep’s goal.
Winning customers isn’t just about having a great product or service—it’s about making people feel something. The best brands don’t just sell; they connect, entertain, and even challenge their audiences. If you want to turn heads and build a loyal customer base, you don’t need to have Jeep’s ad spend. You can use these five powerful marketing techniques in your email, video, and social media campaigns. The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don’t use this time to try something new, you're leaving money on the table.
This article contains some excellent business tactics to try for the new year. However, they may not all fit your business. When reviewing this list, keep your target audience in mind and ask yourself, will this provide value for them? If you don’t have a target audience defined, that should be your first step. After all, if you don’t know who you’re talking to, how do you know if you’re providing value to them? The market is volatile. No, we’re not talking about stocks. The needs and desires of your audience are evolving, and your business marketing needs to follow suit. If you’re not practicing agile marketing, you’re going to fall behind.
Agile marketing is one of the most crucial aspects of marketing for businesses today. It offers significant advantages in an ever-changing marketplace. And the public’s expectations surrounding it (bet you didn’t know they already expect agility in marketing) can mean a potentially costly mistake for businesses that aren’t implementing it. Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal.
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them? When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that. If you’re like most businesspeople, finding ways to get names on your emailing list can be exhausting. We all want tons of fans and followers. There’s value behind a list of people who are interested in what you offer. Most businesses start their list with people they know. But if you want to turn your email list into marketing gold, you need to get strangers (who will become potential customers) interested in you. That’s no easy task.
It’s the kind of activity that most of us avoid because the thought of it seems so overwhelming. Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal.
But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them? When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that. As the palm fronds turn golden and the air gets a tad cooler, Halloween offers businesses a bewitching opportunity to embrace the spirit of the season and boost customer engagement. With a little creativity and a dash of spooky flair, you can draw crowds and appeal to your ideal customers. Here are some spooktacular Halloween-inspired ideas to help your small business shine during this spine-tingling season.
One note of caution: as in all marketing activities, it’s important to know your audience. A scary phantasma, for instance, would likely not appeal to small children just as talk of witches and devils may upset some adults. It’s important to understand your customers and celebrate accordingly. Now, let’s get on with a ghostly good time. If you’re like me—and almost everyone else in this country—the end of the year is a time to look back and assess. I enjoy the nostalgia and reminiscing that occurs at this time of year, but it can also be a time of dread. It’s a time to realize you either hit the mark or you didn’t. And if you did, you may be apprehensive about being able to do it again in the new year. So, we make resolutions. We tell ourselves we’re going to do X differently this year. And most of us fall short of X because we forget about it, or we fall back into old routines because they are easy and we know how they work.
But this year, if you’re going to take on a resolution, we have some tips for you. The goal is to make resolutions more intuitive and doable. Here are a couple of ways to do that. |
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