Economic difficulties aside, this is an exciting time for businesses and marketing. No, really. It can be.
We've been forced to try innovations we may have only talked about previously. Some of these include allowing our employees to work from home, finding new ways to engage with our audience, creating new offerings and services that meet the needs of our audience while also adhering to social distancing rules. It’s been exhausting but there’s a bright side too if you can start to see it for that.
Yes, this has been a challenging time but you also have the opportunity to lay the groundwork for things that will continue to serve you and your customers in the future. One of those things is video and if you're not using it right now you're missing an opportunity.
Whether your business is open or you were forced to close, you can use video to continue to interact with your audience and potentially create new revenue streams. Here are a few video ideas to get you started.