​The new year is a time of review and introspection coupled with making new promises for the future. We are often filled with a sense of control over our destiny and a desire to begin again. If you’re feeling the same, here are a few ways you can capitalize on the new year’s momentum by embracing the habits of successful people:

​From Thanksgiving to Christmas there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing.

​If you have a brick-and-mortar location, chances are you're doing some sort of decorating for the holidays. Even if you don't celebrate, it's likely your customers do so in order to spread the holiday cheer you get festive.
 
The same should be true of your website. While you don't need to decorate per se, you do need to prepare for holiday traffic. Even if what you do or sell has nothing to do with Christmas, people often turn to the internet or online solutions during the holiday season. Plus, if you run a business that helps people prepare for the holidays, even if just peripherally, you want to make sure your website is ready. Here's how you can go about doing that: 

​By now you’ve likely seen the statistics that shopping small/local keeps roughly $68 out of every $100 in our community, whereas shopping at a national chain means about $43 remains here. Why is that important and what does it mean to you and your family? A lot more than you may think.

How Small Business Spending Makes a Big Difference in Our Community

Where Do the Dollars Go?
​While it’s difficult to track the exact path of a dollar spent locally versus one spent at a chain, you can imagine it looks something like this:

​That image is an example of what’s called “indirect impact.” Indirect impact is felt when a local business owner or employee spends the money they make locally but it’s not the only kind of impact that can be felt by spending local.

If you own a business you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?

Relationships are becoming incredibly important to brands, especially with social media. So is content marketing. Everyone wants infotainment. They long for information that is engaging and solid, not too long, not too short. Consumers are like Goldilocks nowadays.

But there’s so much noise out there. How do you get heard and give them what they want? Whether you’re producing an article, copy, videos, or podcasts, here are a few simple concepts to keep in mind as you create your content. These approaches are used by copywriters everywhere because they work.

​Whether your team works from home or in an office, whether you are a business of one or one hundred and one, taking care and making time for wellness is becoming increasingly important. Stress levels because of what’s going on in the world around us are increasing. You may not even be aware of the outside stress someone is under.
 
Making sure you create an atmosphere where wellness is stressed and made a priority is critical to successful performance. Stressed out employees make more mistakes and have difficulty making good decisions. 

​We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future marketing, it’s essential that over the next few weeks you think not only of the money, but the data you can garner from each sale as well. But don’t stress. You still have time to implement these important activities for big results.

​Things You Need to Do During Small Business Season
Don’t let the biggest sales season go by without gathering this data and implementing some of these activities to help with future marketing:

There is nothing more convenient than whipping out your phone, typing in a URL (or opening an app), perusing offerings, and hitting a few buttons to buy something…anything…everything. We even get our groceries that way these days. But as convenient as online shopping seems, there are several reasons to shop local.

In person is the way to go this Small Business Season. If you can suspend disbelief for a few minutes, we’ll explain why.

Our Favorite Reasons to Shop Local During Small Business Season

​Do you have dreams about owning your own business or becoming part of the gig economy? Making your own hours? Working from wherever you want?
 
Then you’re not alone. 

There are an estimated 582 million entrepreneurs (about 775,000 of them in the US) already working for themselves. And that number is growing. According to Guidant Financial, 27% of people polled in 2020 wanted to start their own entrepreneurial enterprises because they were disenchanted/dissatisfied with corporate America. And a lot of people are rethinking their current jobs because of COVID.
 
Whatever your reasoning, you may be hesitating because going out on your own means leaving your comfort zone and the things you’ve become accustomed to. If you’re looking to become your own boss, here are some things you need to know. 

​Many of us have spent this year concerned over the health of our businesses or those in the community. Ultimately, a healthy business has a good balance sheet. It has more coming in than it does going out. But that is not the only indicator of business health.
 
In today’s world, where a quick decision from a politician can radically affect your business overnight, it’s important to know the early indicators of business peril. This of these things as your business’ “canary in the coal mine.”