If you own a business you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?
Relationships are becoming incredibly important to brands, especially with social media. So is content marketing. Everyone wants infotainment. They long for information that is engaging and solid, not too long, not too short. Consumers are like Goldilocks nowadays.
But there’s so much noise out there. How do you get heard and give them what they want? Whether you’re producing an article, copy, videos, or podcasts, here are a few simple concepts to keep in mind as you create your content. These approaches are used by copywriters everywhere because they work.