Miramar Pembroke Pines Regional Chamber of Commerce
  • About
    • About the Chamber
    • Board of Directors
    • Trustees & Chairman's Circle
    • FAQs
    • Staff
    • Contact
  • Calendars
    • Chamber Events
    • Member Events
    • Community Events
  • Membership
    • Why Join
    • Membership Application
    • Investment Levels
    • Business Directory
    • Member Login
  • Programs
    • Signature Events >
      • Monthly Events
      • NonProfits
      • Senior Health
      • Women in Business
      • Pinnacle
      • Sip & Taste
      • Holiday
      • Home Fair
    • Affinity Programs
    • Marketing
    • Ribbon Cuttings
    • Scholarships
  • Involvement
    • Committees
    • Referral Groups >
      • Power Partners
      • Nexus
    • Ambassadors
    • Speakers
  • Business
    • Development Resources
    • Broward Scorecard
    • Permits
    • Bids
    • Veterans
    • Health
    • Disaster Preparedness
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Elected Officials
    • Voting
  • Community
    • Community Calendar
    • Submit an Event
    • City of Miramar
    • City of Pembroke Pines
    • Why Here?
    • Relocation
  • News
    • 2024 Community Guide
    • Blog
    • Job Bank
    • Coupons
    • Press Releases

Chamber Blog

3 Easy Ways to Spice Up Your Newsletter This Year

1/11/2021

0 Comments

 
Picture
​Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time. The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone. It creates a privileged communication when you do it correctly. But when done poorly, it can feel like a boring monologue of self-promotion.
 
If you don’t have a newsletter, it’s time to start building a list of emails and creating a newsletter. Whether you’ve been a longtime newsletter publisher or one just starting, here are a few ideas to spice it up.
A/B Testing
For good open rates on your newsletter, you must provide valuable information from the reader’s perspective. To do this, you must get to know your reader. You’ll want to know what kind of content they like, in what media they prefer to consume it, whether they respond to buttons or links to increase click-rates, and whether colors make a difference in driving action. All of these things can only be determined by testing, segmenting your audience, providing two different versions and then analyzing results.
 
It sounds like a lot of work, but it yields valuable information that will save you time in the future when you know exactly what they want and what they’ll respond to.
 
Images
Depending on your business, a newsletter doesn’t have to remind you of your high school newspaper with lengthy articles. It can be mainly images—if that fits your business. For instance, if you’re a retail store, flower shop, photographer, car dealership, or a host of other visual businesses, an impactful image with a punchy line can intrigue your audience.
 
If you’re not sure if your audience prefers text or images, try some A/B testing or a social media vote on format. People enjoy being asked their opinion. And they’ll likely open your newsletters if they feel they contributed to the new style.
 
Decoder Rings
This past Christmas, I watched the iconic Christmas Story movie. In it, there’s a scene about a young boy saving up proof of purchases to order a secret decoder ring. He was lured in to doing so by the promise of being able to unlock a secret in his favorite radio serial.
 
While that turned out to be a bit of a bust, the marketing premise was smart. Customers do enjoy feeling like they are in a VIP relationship with you. They want to be part of a group and be in the know. Show them something in your newsletter that they can’t get elsewhere such as special discounts, flash sales, new rollouts of products or services, or coupon codes.
 
But it doesn’t have to be completely secret like the decoder ring in the movie. Instead, be clear that if people join your newsletter list, they will receive discounts or special invitations. That disclosure will often drive signups.
 
Never let an opportunity to connect with your target market slip by. Newsletters not only help you grow a loyal following, but they keep your business top of mind for recipients. Newsletters can be used whether you have a short or long sales cycle but—when done right—they’re effective in keeping your customers and potential customers connected to your business and offerings.
 
 
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so. 
Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.
​
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    June 2025
    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    January 2024
    November 2023
    October 2023
    September 2023
    May 2023
    January 2023
    December 2022
    November 2022
    October 2022
    March 2022
    January 2022
    December 2021
    November 2021
    September 2021
    August 2021
    June 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    October 2019

    Categories

    All
    Business
    Chamber
    Chamber Membership
    Communication
    Coronavirus
    Crisis Management
    Customer
    Cybersecurity
    Diversity
    Economy
    Employee
    Facebook
    Google
    Habits
    Health
    Hiring
    Holiday
    Holiday Season
    How To
    Instagram
    Kindness
    Legacy Building
    Marketing
    Millennial
    Newsletter
    New Year
    New Years
    New Years Resolutions
    Online Course
    Political
    Product
    Professional Development
    Protests
    Reasons To Join Chamber
    Recover
    Relax
    Restaurants
    Return On Investment
    Sales
    SEO: Search Engine Optimization
    Small Business
    SMS Messaging
    Social Media
    Stand Out
    Success
    Successful
    Tribe
    Video
    Video Conference
    Website
    Website: Holiday
    Workforce
    Work From Home
    Workplace
    YELP

    RSS Feed

Copyright Miramar Pembroke Pines Regional Chamber of Commerce.  All Rights Reserved.
3150 SW 145 Avenue, Suite 315  |  Miramar, FL 33027
Phone: (954) 432-9808 | [email protected] | sitemap | privacy
MemberClicks
  • About
    • About the Chamber
    • Board of Directors
    • Trustees & Chairman's Circle
    • FAQs
    • Staff
    • Contact
  • Calendars
    • Chamber Events
    • Member Events
    • Community Events
  • Membership
    • Why Join
    • Membership Application
    • Investment Levels
    • Business Directory
    • Member Login
  • Programs
    • Signature Events >
      • Monthly Events
      • NonProfits
      • Senior Health
      • Women in Business
      • Pinnacle
      • Sip & Taste
      • Holiday
      • Home Fair
    • Affinity Programs
    • Marketing
    • Ribbon Cuttings
    • Scholarships
  • Involvement
    • Committees
    • Referral Groups >
      • Power Partners
      • Nexus
    • Ambassadors
    • Speakers
  • Business
    • Development Resources
    • Broward Scorecard
    • Permits
    • Bids
    • Veterans
    • Health
    • Disaster Preparedness
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Elected Officials
    • Voting
  • Community
    • Community Calendar
    • Submit an Event
    • City of Miramar
    • City of Pembroke Pines
    • Why Here?
    • Relocation
  • News
    • 2024 Community Guide
    • Blog
    • Job Bank
    • Coupons
    • Press Releases