Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” company may be just the way to get more attention.
Why are we suggesting “fun”? With Gen Y being the largest generation in the U.S. in 2019, with an estimated population of 72.1 million, they have strong purchasing power. They also enjoy experiences and tend to tell others about products and businesses they like.
If you want more customers, becoming a “fun” business with an identifiable tone and brand, can help you build a loyal audience that enjoys talking about you.
How to Become More “Fun” in Your Business
Culture can make a big difference in getting referrals, more engagement, new hires, more customers, and creating a loyal employee base. Some of these ideas may seem a little too much for your business. But know that whatever you decide is right for your business and industry, the point behind this exercise is to let your customers and potential customers get to know you better. After all, customers buy from those they know, like, and trust.
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so.
Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.