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TikTok has been likened to the Yukon—a vast wild place with enormous potential for engagement gold. But also, a potential dark side. That’s part of its allure and if you’re target market is under 40, you’re likely on it (or considering it). TikTok has revolutionized the way brands connect with audiences. Its addictive short-form video format, fueled by trends, challenges, and a powerful algorithm, has become a goldmine for businesses and creators alike. In fact, TikTok boasts higher engagement rates than Instagram and YouTube, and many creators report significantly higher earnings on the platform. Even if you’re not monetized on it, you have most likely seen much larger views of your content there than the other video platforms. That’s due, in part, to its users’ voracious appetites for video. Your content will be seen—although it may not be watched (through its entirety, or anything close to it). But savvy business owners know that relying solely on any single platform, even one as potent as TikTok, is a risky strategy. What happens if the algorithm shifts, your content gets shadowbanned, or the platform itself faces regulatory challenges (a very real concern for TikTok)? That's why diversifying your marketing efforts is crucial. Instead of abandoning TikTok (views, clicks, and higher monetization rates make it worth staying), leverage its strengths to fuel your presence across multiple platforms. Here's how: 
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The new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better work/life balance. But as you’re committing to goals for the new year, consider that what your business may need is some decluttering. It’s time to channel your inner Marie Kondo and tackle not just physical spaces, but also digital files, outdated processes, and even stagnant strategies. Just like a cluttered home can lead to stress and lost productivity, a cluttered business environment can hinder growth and innovation. Here's how you can embrace decluttering for a more successful year:  Whether you are starting your own business or reporting to someone else, you can be the leader you want to be with just a few changes to your weekly routine. All it takes is a little awareness. Before we get into the routines you can incorporate into your week, it’s important to understand that it may feel difficult to implement these changes if you’re really struggling in your professional life. You may feel like you need to concentrate on the basics before you can take on the “fluffy” feel-good leadership tasks. But if you don’t make time for these (even a few minutes of focus will help), you will find yourself struggling between wanting to be a better leader and achieving it. Even if it means concentrating on some of these ideas while you’re in the shower or driving to work (instead of listening to music), make the time. You’ll notice a difference in what you see meaning in.  We know you're an incredibly busy business owner. It's easy to get caught up in the daily tasks and operation of your business. But if you're only doing what must be done, and never making time for innovation, you will fall behind. But how do you make time to innovate? For the busy business professional, being told to make time to innovate is like someone critiquing your swimming stroke when you feel like you're drowning. To innovate you must have (or feel like you have) your business under control and very few business owners feel that way. Something is always coming up that demands time and energy and so innovation takes a back seat to the business’ immediate needs. It's likely you've heard that AI can streamline your tasks and make you more efficient. While that's true and a lot of businesses are using AI in administrative ways, it can do so much more. However, even as good as AI is, it cannot oversee your strategic planning and innovation. As the leader of your company, you need to be the one to take that on. With AI you can get several hours back in your week and that extra time can be used to innovate and strategize. Here's how:  AI is one of the most efficient tools we’ve seen since the advent of the computer. But if you’re using it to generate content and then just copying and pasting, you’re missing out. And that kind of “laziness” could be costing you customers. Here’s how a couple of quick edits can bring your AI-generated content from meh to aaaamazing. First, we’re going to assume you can write a good solid prompt. Telling AI what role you want it to have (you are a brilliant small business owner, for example), who your audience is, what kind of content you’re looking for, and what tone you want, is essential to getting a solid first draft. Here’s what you do from there to create non-robot-like narratives and articles.  |
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