MPPRCC Blog

  • 07/25/2015
    © Can Stock Photo Inc. / EpicStockMediaIf you are in a traditionally “cool” business, like a coffee shop, indy bookstore, or juice bar, it’s likely you have scads of skinny jean-wearing hipsters hanging around your store. But if you’re reading this article, most likely you don’t but you know you need them.There are roughly 75.3 million Millennials in the United S...
  • 06/29/2015
    © Can Stock Photo Inc. / venimoVideo content has exploded as a marketing tool and if you’re on the sidelines wondering why, it may help to know that according to eMarketer, daily time dedicated to digital video watching (for adults) has increased exponentially over the past 5 years. From a measly 6 minutes a day in 2010, to 55 minutes in 2014, we’re certainly getting our time in f...
  • 06/08/2015
    © Can Stock Photo Inc. / redrockerzGoogle has ushered in the era of big content by assigning increasing importance to it from a search perspective. But it placed one large stipulation on content creation. It has to be “good” to be worthwhile.What is “Good” Content?Google depends on your audience for this answer. If they are sharing your content, clicking on it, interac...
  • 05/29/2015
    © Can Stock Photo Inc. / flashonSeveral years ago when I was with Walmart I attended one of our conventions. A motivational speaker at the convention shared the story of “Johnny the Bagger.”The presenter was hired by a large supermarket chain to lead a customer service program, and she shared that experience with us.In her presentation to the employees of this supermarket she said...
  • 05/18/2015
    © Can Stock Photo Inc. / harishmarnadI’ve compiled some of the most valuable leadership lessons I’ve learned over my career and I wanted to share them with you.Communicate All that You KnowThe best place to start is “communicate all that you know.” In my lifetime I have seen two types of leaders; one keeps all his knowledge to himself, and in turn doesn’t want th...
  • 05/11/2015
      © Can Stock Photo Inc. / happystockIn this age of consumerism, there's a choice for every product. You alone do not hold a monopoly on your product so you must understand that the customer is king. For a business to be sustained and stay viable, the customer must always come first. Keeping them happy and returning for more is the ultimate goal for any business.Several studies...
  • 05/04/2015
    © Can Stock Photo Inc. / bolsunovaWhile I’m writing this on the eve of Small Business Week, the first full week of May, saying thanks to small business owners is important year round. Small business owners are a crucial part of our economy. According to a recent Forbes report over 120 million people are employed by small businesses. Small businesses create around 70% of the jobs each ye...
  • 04/28/2015
    © HubspotBy taking control of your time, you’re able to stay focused on the task at hand. This leads to higher efficiency since you never lose momentum. Implementing a time management plan can do wonders to not only your working environment but also to you personally. Managing time means less stress, more time to do the things you love and more opportunities for you in the future.First...
  • 04/02/2015
    © Can Stock Photo Inc. / NorthernLightsStockNo matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land. For knitters, there are specific needles to use for different kinds of stitches and patterns. Golfers employ clubs specific to the kind of shot they want to make.The same is true of your business marketing.St...
  • 03/20/2015
    © Can Stock Photo Inc. / docentAs business people we sometimes envy those marketers who have "sexy" brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products?How...

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